Sales Lead Beverages

Sales & Business Development for B2B beverage business in GCC, Africa, Levant & Iraq

Roles & Responsibilities

•    Achieve sales and budget target for JCDC systems and ingredients business in GCC +.
•    Build KA Sales and distributor plans by the channel by the country for Systems and ingredients business
•    Identify & develop a pipeline of projects with leading L&E and Coffee Chains in the region.
•    Meeting new business targets across Key accounts for JCDC brands & Bespoke products by meeting sales calls & innovation session targets for effective market coverage.
•    Working with R&D, application & Marketing Teams to bring new/novel concepts to market & generate new business from KA’s.
•    Build IBS image in the L&E and Coffee Channel through tie ups, sponsorships, events & trade shows.
•    Work with KA’s & internal teams to build an effective LTO calendar for Systems and Ingredients business
•    Analyze market trends and develop concepts for institutional customer along with R&D & Barista Teams.
•    Strong presentation & customer engagement Skills with innovative concept selling skills.
•    Develop and train distributor technical and sales team on systems and ingredients
•    Customer Touch Points in F&B, Procurement & Event teams.
•    Coordinate and follow up on the distribution opportunities to deliver on distribution objectives
•    Ensure internal team of Baristas, marketing, R&D, Commercialization, CS, Sales & distributor sales teams are in line with overall company vision and strategy.
•    Extensively travel of up to 60% to ensure implantation of sales processes and convert business development leads.

KPIs

•    Sales volume and revenue generation
•    Service level & customer satisfaction
•    Manage account receivables and overdue
•    Product Development & Innovation
•    Achieve Ingredients, System Sales, profit & Distribution Targets

Work experience requirement

10 years plus experience in similar role in the international markets including GCC. Key Accounts Sales Experience in Food Service

Qualification

MBA or International Business Graduate