Digital and Demand Generation Marketing Leader 112 views

Digital and Demand Generation Marketing Leader
Are you a marketing leader looking for a new opportunity?

Do you have extensive experience in global digital and demand generation marketing?

Join our Marketing Team!
Baker Hughes is the leading energy technology company, who delivers across the energy value chain through our market-leading business segments. Built on a century of experience and conducting business in over 120 countries. Our innovative technologies and services are taking energy forward! Making it safer, cleaner, and more efficient for people and the planet.
Partner with the best
The Digital and Demand Generation Marketing Leader for the Precision, Sensors, and Instrumentation (PSI) business is responsible for the digital and demand generation marketing strategy and activities that address market needs in a profitable way across the Druck, Panametrics and Reuter Stokes brands. A successful candidate will be determined by this individual’s ability to develop a winning digital and demand generation marketing strategy along with managing a team of digital marketers to grow lead and opportunity pipeline.
As a Digital and Demand Generation Marking Leader, you will be responsible for:

• Utilizing available market intelligence on customer requirements, unmet needs, and market trends, develop and own the digital and demand generation marketing strategies for the three PSI businesses (Druck, Panametrics and Reuter Stokes).

• Articulating a clear digital marketing strategy for PSI, including but not limited to, campaign architecture, content generation and deployment, brand, events, website content + UX/UI, SEO/SEM, social media, vertical and account-based marketing, e-commerce, as well as insights and analytics and Lead Development.

• Developing and deploying a common process for digital marketing campaign design and execution across the three PSI businesses and once devised, apply continuous improvement practices to optimize it.

• Partnering with Baker Hughes HQ Marketing and Corporate Affairs teams to develop optimal digital marketing strategies and campaigns.

• Partnering with the Product Marketing Leader – PSI and the Regional Marketing Leader – PSI to ensure that digital marketing campaigns are effectively deployed to a wide target audience as is appropriate considering budget and bandwidth of team members.

• Providing leadership and direction to the Digital Marketing team. Enabling team of specialists to work cohesively to run impactful and effective digital marketing campaigns. focused on generating leads and opportunity pipeline.

• Critically evaluate potential and pilot content deployment on emerging digital marketing platforms.

• Partnering with the PSI Marketing Director to develop an all-encompassing marketing strategy for the Precision Sensors and Instrumentation business.

Fuel your passion
To be successful in this role you will have:

• Bachelor’s degree in marketing, business, or another relevant subject from an accredited university or college, or equivalent knowledge and experience.
• Demonstrable, extensive experience in Digital and Demand Generation Marketing
• Demonstrable experience of building and leading cohesive and successful teams (preferably in Marketing and ideally Digital Marketing) and takes a hands-on approach, leading by example to get the job done.
• Demonstrable experience of setting a vision with goals and a plan and subsequent successful achievement of that plan.
• Technically competent expertise in campaign architecture, content generation and deployment, brand, events, website content + UX/UI, SEO/SEM, social media, vertical and account-based marketing, e-commerce, as well as insights and analytics.
• Ability to work effectively cross-functionally with a wide range of globally located stakeholders.

Desired Characteristics

• Master’s degree in business (MBA), marketing, or equivalent knowledge and experience
• Knowledge of markets and customers relating to core and new industries for PSI – including but not limited to – Aerospace, Automotive, Oil & Gas, Power Generation, Environmental (Hydrology, Meteorology, Oceanography) Electronics, Pharmaceutical, Agriculture, Energy Transition (including Hydrogen and Emissions Abatement) and other industrial markets strongly desired.
• Practical experience of customer and vendor interfaces and negotiations
• Ability to find successful solutions in an environment where ambiguity is present
• Ability to prioritize and manage own and team’s workload effectively
• Experience of e-commerce would be advantageous

Work in a way that works for you
We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

Working with us
Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.
Working for you
Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Education Assistance
• Generous Parental Leave
• Mental Health resources
• Dependent Care
• Additional elected or voluntary benefits

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

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