Dubai
As part of the CHANEL Middle-East & India team, you will act in support of the Fashion Marketing Manager, developing client strategy for our zone, defining the client transformation plan and being proactive on KPIs observation on two axes: Clienteling & Events. You will participate in the execution of the Marketing plan through close collaboration and engagement of the boutiques teams.
Your main responsibilities are :
Optimize Clienteling , supporting client’s strategy and development :
Define together with the Marketing Manager the client development approach & actions plan, based on boutiques in-depth KPIs analysis and local observations for client recruitment, retention & reactivation through client segmentation.
Define clients KPIs/objectives to follow with the Boutique Managers.
Engage each Fashion Advisors in the clienteling approach, through animation, follow up and update of our clienteling program.
Be responsible for the Database quality in order to facilitate decision making and planning.
Encourage Fashion Advisors (FA) to better capture client information (systematic client number, email, correct spelling of names, etc.)
Follow-up closely with the Sales teams on the use of the iPhone client app.
Order and follow up on internal magazine, brochures, cards and gifts.
Develop Client’s recruitment by finding new sources, in compliance with Image & Chanel strategy.
Define activation’s program and tools with the marketing manager.
Analyze the clients’ behavior and provide insights to help the call center agents to be more efficient.
Support the development of client’s events (Shows, VIC events, local events)
Focus on client’s targeting prior to the organization of events, answering right purpose
Raise awareness in the retail teams on the event’s objectives and benefits though regular briefings
Compile & share qualitative and quantitative feedbacks for each type of event (ROI, number of attendees reports, etc.)
You have a post graduated degree and an experience of 3 years in Business Analysis/CRM, preferably within the Luxury industry . You are customer oriented with a sensibility for Fashion and a strong attention to details . Proactive and organized, your excellent interpersonal skills along with a strong analytic approach will be real assets to succeed In this position.
English is a must, Arabic and/or French would be an advantage .
Position based in Dubai.
