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Assistant Director of Sales Leisure

As the world’s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.

The InterContinental Fujairah Resort is situated on the shoreline of the exquisite Al Aqah Beach, beneath the spectacular backdrop of the Hajjar Mountains. An exceptional destination where Arabian hospitality meets luxury. With 190 rooms, indoor & outdoor event space, restaurants & bar. With over 30 languages and countries represented by the staff, the hotel weaves together an international five-star resort presence.

What’s your passion? Whether you’re into knitting, kite flying or karaoke, at IHG we’re interested in YOU! We love people who apply the same amount of care and passion to their jobs as they do their hobbies – people who help us create great brands guests love. And we’re looking for more people like this to join our dynamic & committed team at the InterContinental Fujairah Resort.

Your Day to Day:

As Assistant Director of Sales – Leisure, you will lead and manage InterContinental Fujairah sales force, develop market strategies in collaboration with DOSM, Revenue department and Hotel Managers in order to achieve budgeted revenue targets and marketing objectives.  Interacts with individuals outside the hotel, including, Corporate clients, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community.  Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives.

Some of your main role responsibilities are:

• Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved with DOSM
• Drive Total Revenue (Room, C&E, F&B, SPA) and sell to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business
• Establish and implement hotels short, mid and long term strategy in conjunction with DOSM, Revenue team, Hotel Managers and other stakeholders involved
• Inspire, lead and manage sales team by establishing a strong „Drive for Results‟ culture, communicating a set of goals and targets and providing frequent feedback where necessary to manage performance to its optimum
• Interact with clients through organized meetings, entertainments, fam trips, site inspections, trade shows, sales trip visits and through any other form to grow the hotel’s business
• Establish and lead the IHG ways of Sales within the department and ensure Sales standards are in place
• Provides a professional, advisory support service to the DOSM
• Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
• Create and implement special programs to achieve greater profitability through:
  • Increasing average rate
  • Increasing overall occupancy
  • Increasing business volume during off-peak periods
  • Increasing local Food & Beverage and Banquet Sales
• Enhance the image of the hotel in the local community
• Participate as an active member of the community through associations, memberships and other trade organizations
• Review regularly activity reports of Sales personnel to ensure targets and Sales objectives are being met
• Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
• Analyzing competition’s sales/promotion efforts
• Studying various reference and industry publications for sales leads
• Recommend to DOSM the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency
• Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
• Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media with the DOSM
• Manage the development of new products and services
• Conduct market research as directed by the DOSM
• Prepare and manage a cost effective budget with measurable targets for department within the financial parameters set down by the hotel budget
• Effectively monitor and analyse variations from the budget

Ideally, you’ll have some or all of the following competencies and experience we’re looking for:

• Bachelor’s degree / higher education qualification.
• 2-3 years of prior experience in Sales – Leisure in a five star environment in the same role.
• Strong knowledge of local businesses and business trends required. Must speak English. Other languages preferred.

This job requires ability to perform the following:

• Excellent organizational & administrative skills
• Established local network and high ability to build/maintain client relationship
• Ability to be self motivated and demonstrate good team work
• Budget preparation and analysis
• Microsoft applications
• Strong leadership skills with high ability to influence, attract, retain and develop talents

In return, we offer competitive pay and benefits, and a chance to work with a great team of talented people. Most importantly, we’ll give you the Room to Belong.

So what’s your passion? Please get in touch if this position matches your skills and interests and tell us how you could bring your individual competencies by clicking “Apply Online”.

We are an equal opportunity employer.